How do hypes, epidemics, and things that just really catch on quickly start, why do they take of, and why does everybody want them or participate? This fascinating book give great insight no hypes and why they exist, how they spread. Basically all the ingredients are explained. Extremely well written, very insightful, easy to read….but a lot to soak up. You may find yourself read this book a few times because its that good. The tipping point – Malcolm Gladwell
